CALESSI 100 VALUES COLLECTION - DIRECTOR'S CUT

C41 realized digital content on the occasion of the Alessi 100 Values Collection which has embraced the partnership between man and machine since 1921. No creation would have been possible without Industrial Craftsmanship, as shown in this visionary encounter between Giorgio Metta – Scientific Director of the Istituto Italiano di Tecnologia – and iCub, the most comprehensive humanoid ever developed.

C41, Creative Production Company
Client: ALESSI
Directed by Marco Viganò
Executive Producer: Barbara Guieu and LEONE
DOP: Gianluca Oliva
Color: Daniel Pallucca
Sound: Alessandro Passerini
1AC: Rocco Cirifino
2AC: Maria Marangoni
Gaffer: Gabriele Leone
Electrician: Stefano Arosio